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IDEO — Cyntax Labs

The blinding glimpse of the bleeding obvious

IDEO is one of those companies that have inspired us over a period of years.

This talk from IDEOer Paul Bennett at TED (in 2005) is really interesting and inspires you to think … of the obvious. He uses the phrase “the blinding glimpse of the bleeding obvious” and it strikes a chord. Please see talk for inspiration on how IDEO looks at design.

BTW, he also mentions that we need to “pick battles big enough to matter, small enough to win”. Now this is what I call a lesson.